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“Inbound Links Are The Most Influential Signal of Trust and Authority”

“Through all of the updates and algorithm changes over the years one thing remains the same: inbound links are the most influential signal of trust and authority. This isn’t going to change — not in 2015 or anytime soon. The days of building links on irrelevant blogs and chasing large quantities of links to game the search results are over.” – Jonathan Long, Entrepreneur

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