Quote: “Google Appears to Be Placing More Emphasis on Brand Mentions and Citations.”

“Due to the widespread misuse and abuse of link building (think link building schemes and negative SEO), Google appears to be placing more emphasis on brand mentions and citations, which are less likely and less easy to be manipulated for the purpose of achieving higher search rankings.” – Jayson DeMers, Forbes

Infographic: Methods for Optimizing Your Online Presence


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